Campaigns

LIFE CONTINENTAL
LAGER BEER

Turu Ugo Lota Campaign

MARKET
SITUATION

Turu Ugo Lota” campaign was created to reignite hope among the South-Easterners. Translating to “Bring home the Glory

ACTION
‍

Turu Ugo Lota” campaign was created to reignite hope among the South-Easterners. Translating to “Bring home the Glory

THE
RESULT

Produced a 360 integrated campaign that increased awareness (salience) and established the brand’s seamless introduction into the Nigerian market

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