The planning process is vital in evaluating the mass of data that are viewed during the formative stages of immersion. We make sense of the data and the numbers and provide a clarity of information and thinking on which marketing decisions can be made. Augmented with Ethnography and Semiotics we ensure that our knowledge is perfectly honed to support the creative process.
We probe the unconscious to discover what the consumer doesn’t know he knows through;
- Quantitative and Qualitative research
- Advanced elicitation techniques
- Anthropological/Continuous tracking
- Ethnographic research /Environmental scanning
- Proprietary DeepQuest®/ Qualitative enquiry