So Juice


So Juice

100% Natural

Of the many fruit juice brands available at the time, none could quite meet the increasingly health conscious demands and choices that the premium Nigerian juice drinkers were aspiring to.

To this end, Giant Beverages Plc. a leading beverage manufacturer introduced So Juice, a 100% natural fruit juice brand made with real fruit into the Nigerian market.

The USP was clear and getting to work, IMS birthed a campaign that was every brand owner’s dream: simplistic, visually appealing and result-producing.