A technology brand that solves tomorrow's problems today


TTL Through-the-line Marketing

Samsung was set to position itself in the West African market as the global leader in delivering cutting edge technology whether it be in handheld devices, Home and Office Appliances or in Cooling System.

Samsung wanted all of West Africa to know it was offering tomorrow’s solutions today.

We were contracted to develop a through-the-line campaign for the Nigeria market; the biggest in West Africa.