Keystone Bank

Bank on us

Keystone Bank

The Central Bank of Nigeria; the regulatory authority for all banking operations in Nigeria had taken over the management of Bank PHB as a result of its inability to meet regulatory benchmarks.

In the bid to jump-start it and give the moribund bank a new lease of life it was renamed Keystone Bank; a new bank with new management and new thinking.

Now the new bank desperately needed a new corporate identity that could tell its story of its new position… and they had only seven days for that task. IMS was contacted to help them weather that storm