The Dangote Flour World Puff day was aimed at creating consumer awareness for the Dangote flour brand. We came up with a world class experiential activation that was seamless successful and brought about top of mind awareness for the brand.
We broke the world record of the most number of puff puff balls fried, served and eaten in the same location. We broke the record with over 30,000 puff puff balls.
Consumers were very satisfied and couldn’t help but go home with bags filled with more puff puff.