The terrain was changing and economic landscape had begun to see a shift in knowledge base. Gone were the days when players in the money and capital markets were repository of all knowledge on investments and investing.
BGL PLC one of the leading investment banking outfits in Nigeria knew that and they knew that their erstwhile proposition “deep insight…unmatched results” could not hold up in the constantly evolving market.
They needed to move from that Oracle stereotype to a more open conversational warmer stereotype…Partner.
To do this they needed experts in branding to developed new corporate identity backed with requisite brand architecture and communication; so they called on us.