We undertake the consumer “Unconscious” probe to establish what the consumer does not know he knows. We develop communication platforms and propositions that touch the consumer’s “Unconscious” and deliver informed integrated marketing communications solutions through-the-line that deliver results.
Our mission is to offer the best research-driven and creative integrated marketing communications solutions in West Africa. We offer a 360 degree integrated marketing solution, ensuring that from ideation to execution, your brand will be supported by a creative and strategic team that understand and express your brand heart.
Your brand story needs to be told and its future longing to be expressed in a cluttered marketplace and to an audience that just like your brand wants to stand out or stand for something. So, why blend in? Why not dare to take people on your brand journey?
We exist to tell them why your brand is different.
Dan Esiekpe Managing Director
Highly versatile and intensely creative, Dan has amassed an enviable wealth of experience in the world of branding, marketing and advertising. Previously Marketing Director with Unilever and Nigerian Breweries (The Heineken subsidiary in Nigeria). His career spans decades working in various executive capacities with Heineken and Unilever, in diverse markets and geographies.
Dan is a Brands leader in West Africa, highly regarded as an experienced brands specialist. Practical, logical and strategic in his approach to brands, his foundation stems from a thorough understanding of marketing and advertising from both the agency and client perspective. His footprints are global and indelible with successful stints at Lintas Lagos, Ghana Breweries, Hindustan levers, India; Sierra Leone Breweries, Heineken International Amsterdam and Nigerian Breweries.
A graduate of Mass Communication from the University of Lagos, with additional qualifications from Harvard Business School and The Wharton School of the University of Pennsylvania. Dan is also a Fellow of the Nigerian Institute of Marketing, and an author of two novels, “The Union Manifesto” and “Return to Freetown”.
Margaret Essien Director Research and Strategic Planning
Margaret is the quintessential career strategist. Previously Director of Research at Zmirage Ltd, Margaret has a storied history in Marketing Research and Strategy development. She was formerly Research Manager with Brand Health Research Ltd and cut her teeth in advertising at Front Page Advertising as a Client Service Executive.
She has been responsible for engineering brand building strategies for a number of top brands and spearheads the research and strategic planning unit of the IMS group.
Ladi Fafunsho Creative Director
Ladi is most at home at the point where creative ideas and strategic brand solutions intersect. Eclectic, multi-skilled and passionate, Ladi’s world is one of words, colors, style, images and rich expressions.
Previously Head of Copy, MooreAdvice, he has also worked his creative magic at Lowe Lintas, where he wrote some famous ads like the Star Can and Maltina ads.
An honors graduate of Mass Communication from the University of Lagos, he is a voracious reader and voice-over artist. Ladi’s portfolio includes brands like, Vmobile, Peak Milk, Close up Toothpaste and he is also credited with creating reality show concepts like Maltina Dance All.
Conrad Okpor Director Experiential Marketing
Pioneer Manager on Experiential/ Events Marketing for MTN Nigeria, Conrad has developed and executed impactful experiential platforms for popular FMCGs including Heineken, Gulder, Legend, Amstel, GSK-Ribena, Lucozade Boost, Macleans, Indomie, Dunlop and Mountain Dew.
He has also worked on corporate and international brands such as Nigerian Breweries, BAT's Rothmans, B&H, Dunhill and Etihad Airways
Yomi Emmanuel Director Visuals
Yomi is an apostle of the impact of simplicity. A visualizer par excellence, he has garnered an enviable portfolio of captivating graphic designs, which speak volumes on the brands for which they were created.
A graduate of Fine and Applied Arts from the University of Benin, Yomi was previously a top visualizer at TBWA. Yomi has a deep understanding of graphic arts and how to apply it in creating impactful brand communication.
With vast experience in prints and advertising for clients in telecoms, banks, oil and gas, finance, manufacturing and hospitality industries, Yomi’s portfolio comprises of many leading local and international brands including Starcomms, Multi-links Telkom, GT bank, Oceanic bank, Keystone bank, Satzenbrau, Life Beer, Coca-Cola, Fayrouz, Panadol Extra, Brass LNG, Samsung among others
Chike Nwokoye Copy Director
Chike, a graduate of Banking and Finance, has forayed away from an Accounting background to pitch his tent in the creative world of advertising.
A wordsmith through and through, he also understands that the creative process is more than just stringing ideas together and involves creating value-adding solutions for winning and ambitious brands.
Chike has worked on leading brands at Lowe Lintas, writing eye-catching copy for brands such as Airtel, Close Up, Fayrouz and Nigerian Breweries
Ufuoma Oritsefemi Media Director
Previously Media Manager with Audio Auditing Nigeria, Ufuoma’s experience comprises of Media Relations, Media Strategy, GRP Based Planning and Buying and Digital/Social Media Strategic Analysis.
Holder of a Computer Science degree from Covenant University, Ufuoma is young, dynamic and up to date with the latest trends and innovations in new and future media.
He has worked on brands such as Guinness, Peak Milk, Nigerian Breweries, BGL, and Evans Healthy Bitters
Martins Uro HORECA Director
A graduate of Mathematics from the University of Jos, Martins has a firm grasp of all elements that make up brand consumer interface.
His vast experience in Experiential and Mobile marketing has taken him through the brand worlds of a diverse range of high performing brands.
A few of his footprints on the sands of the world of experiential marketing are; Nigerian Breweries Gulder draught, 1st Nokia Exhibition in Nigeria, Amstel Movie Box Office (Sitanda), Fayrouz Campus Blonde, Fayrouz Wet Sampling and Trade Briefing.
Michelle Ozigbo Account Director
A graduate of Linguistics and Foreign Languages, Michelle has considerable experience in brand management both as an Events Manager and an Accounts’ Director.
Michelle has become well versed in Accounts’ management as she has worked as Accounts Director on brands such as Oceanic Bank, Evans Medical, BGL amongst others. Michelle is also a member of the Nigerian Institute of Management.
Laura Ogbeide Account Director
Laura holds a Bachelor’s Degree in Microbiology from Delta University and cut her teeth in the world of branding, advertising and events management with GEC (Global Events Consultants) where she worked as an Accounts’ Manager.
She has since moved on to become an expert in relationship management and client servicing, working as Accounts’ Director with top brands such as BGL, Fayrouz and Nigerian Breweries.
Layo Japhet Account Director
Previously Public Affairs and Media Department Executive Officer at Total E&P, Layo is an Accounts’ Director well versed in the art and science of the strategic management of leading brand accounts. Layo is a graduate of Mass Communication with an eye for results.
She has worked on local and international brands such as The Clinton Health Access Initiative under the AMFm scheme, Evans Prolife Products, National Lottery Regulatory commission, Keystone Bank, Fidson Formula I03 hair removal cream and Nigerian Breweries’ Brands amongst others.